KVD Methodology: Reframing

Reframing is a design method aimed at understanding and predicting how people will interact with future products and services. Companies, instututes or any other other organisation may use the method to open the door towards innovation opportunities while bringing the future under control. Reframing adresses human behaviour rather than technology. Reframing offers a new way of looking at the relations between people and products and a practical tool to steer innovation.